The partnership marks Hard Rock eighth year of collaboration with The Mercury Phoenix Trust in support of the battle against HIV/AIDS
Hard Rock International has announced a continuation of its long-standing partnership with The Mercury Phoenix Trust, an organisation created in memory of legendary musician Freddie Mercury by band members Brian May, Roger Taylor and manager Jim Beach.
In honour of Pride Month, the brand has created the “All is One” merchandise collection, with a portion of proceeds benefiting The Mercury Phoenix Trust to support the global battle against HIV/AIDS.
As part of the partnership, the brand will offer Freddie Mercury-inspired merchandise including tees, pins, hats and more, as well as, host co-branded events. The merchandise line is named to honour one of Hard Rock’s core mottos, “All is One.”
“As a brand committed to honouring our core mottos and philanthropic values, we are thrilled to continue our long-standing partnership with The Mercury Phoenix Trust by offering a Pride merchandise collection highlighting our passion for celebrating equality,” said Benito Mendez, VP of Merchandise, Ecommerce and Licensing for Hard Rock International.
“Throughout Pride Month and beyond, Hard Rock remains dedicated to supporting the important work done by foundations like The Mercury Phoenix Trust.”
As a loyal partner since 2013, Hard Rock has donated proceeds from its annual Freddie for a Day celebrations to The Mercury Phoenix Trust, allowing fans to participate in celebrations at Hard Rock properties around the world and honour the legendary Freddie Mercury.